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ABOUT US
Deep Root Records is an independent record label thriving to serve artists in three ways: Artist Management, Music Exploitation, and Event Production. Based in New York City but with international reach, the label is a runway for artists seeking a fast track to success. Deep Root’s founders, Music Producer Francis Mercier and Entrepreneur Ajamu Kambon, have one simple guide:
MUSIC IS TO BE FELT
Our target is an audience seeking not just to listen, but to experience the music. Whether on the dance floor or in commercials, our music awakens your senses and connects you to the moment. As a label, we pride ourselves on representing artists that create experiences. We speak, breathe and live for unique compositions that transport you on each play.
DEEP ROOT'S FAST TRACK
Promoting with determination and representing top-level Music Producers is the label’s first priority, even while working to transform today’s music culture through collaborations with other labels, media companies, and PR agencies across the industry. Deep Root strives for its artists, and goes the extra mile to ensure their success! Over the years, the company has become a home for artists creating exceptionally original dance music, gaining heavy support from the biggest names in the industry such as Erick Morillo, Pete Tong, David Guetta, Diplo, Tiësto and Black Coffee on worldwide radio stations BBC Radio 1, Sirius XM, Radio FG, Radio 538 and more.
The label’s Synchronization & Licensing department allows for artists of all genres to explore a new avenue for exposure and profit by securing placements in movies, television shows, advertisements, video games, and more! Some examples of past song placements have been with Vogue, Spotify, Under Armour, Nike, Steve Madden, Tamara Mellon, Rimmel, L’Oreal, and Netflix. In addition, the imprint promotes new business alliances through brand consolidation, ultimately increasing fan engagement more sensibly and holistically, and expanding its commitment to engaging musical experiences to new media.
Deep Root’s engagements don’t end with releases and syncs. Its event production department takes pride in booking its artists at top-rated venues for fans to get an elaborate and exclusive experience! Past label showcases took place at prestigious venues such as Club Space, Avant Gardner, Musica, Marquee, LAVO, Toejam Backlot, and Members, and have included world-renowned talents such as Diplo, Major League DJz, Danny Avila, Maz, Mia Moretti, in addition to its artists Francis Mercier, Nitefreak, Dean Mickoski, Arymé, AVÖ, MoBlack, and more. Deep Root also brings its particular New York House stylings to cities all around the globe with showcases in Paris, Munich, Belgrade, Lisbon, Dubai, and Ibiza.
For all PR, branding, licensing, music production, event planning, get in touch with Deep Root at info@deeprootrecords.com! Are you ready to craft a one-of-a-kind experience? Deep Root is your engine.